'You can do everything with bayonets except sit on them! If you are going to control any population for any length of time you must have some measure of consent. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.' - Edward Bernays, 1928, pg.1, PropagandaĪldous Huxley, on the 30th anniversary of his own seminal 1931 allegorical novel Brave New World, made the following dreadful observations in the very opening segment of his talk on the Ultimate Revolution upon which mankind and modernity are perilously perched: Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. 'The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. ![]() ![]() Zahir Ebrahim | Project Įdward Bernays, the nephew of Sigmund Freud, began his seminal 1928 book simply titled Propaganda, with these ominous words: Behavior Control: Architecture of Modern Propaganda
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